Your chair.Your clients.Your calendar.
Get Booked
Primzy protects your time and income with a powerful, feature-rich dashboard that keeps you organized and in control.
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Automatic Booking Notifications (SMS, email, in-app)
You and your clients stay in sync automatically. Set it once and never chase a reminder again.
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Cancellation Waitlists
When someone cancels, Primzy texts the next person on your waitlist. Most of the time the slot is filled before you ever open the app.
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No-Show Protection
Require a deposit at booking so your time is always protected. Deposits cut no-shows by 65%. Reminders cut them by another 29%.
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No Client Account Required to Book
Clients book in seconds with no account and no app download. Every barrier between them and your chair is gone.
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Google Calendar Sync
Connect Google Calendar and every booking syncs instantly. No manual entry. No double-bookings.
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Custom Service Disclaimers
Attach waivers or prep requirements to any service. Clients acknowledge before booking so you have documented consent upfront.
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CSV Export for Tax Season
Export your full booking and earnings history as a spreadsheet. Clean data, ready for your accountant.
Get Paid
We believe trust starts with clarity. Your clients always know exactly what they'll pay before they book — no hidden fees, no surprises.
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Secure Payments through Stripe
Payments run through Stripe, the same platform trusted by Google and Amazon. Primzy never stores card data.
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0% commission when booking through your link
Drop your Primzy link anywhere. Every booking through it is yours at 0% commission. Always.
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Clear cost breakdown shown to clients before every booking
Clients see the full cost upfront: your service price, taxes, and a standard card processing fee. No surprises for anyone.
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15% on a new client's first marketplace booking, 0% forever after
One flat $40/month gets you every feature on the platform. Every visit after a client's first is 100% yours.
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Tap to Pay (coming soon)
Your phone becomes your card reader. No separate device to track down, no extra app to open. iPhone first, Android coming shortly after.
Know Your Clients
Everything about your clients, all in one place. Notes, formulas, photos, and their full beauty passport — accessible from your dashboard and updated after every visit.
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Beauty Passport
Access the full history of the client's services, preferences, and self-reported hair profile — all carried forward from every visit.
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Formula Library
Store color formulas, products, and ratios for every client. The details that worked are always one tap away.
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Client Notes
Write and save notes per client that only you can see. Allergy flags, style preferences, and follow-up reminders, all in one place.
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Client Photos
Upload private reference photos to each client profile. Before-and-afters, inspiration shots, or anything that helps you stay consistent.
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Direct Messaging
Open a conversation with any client right from their profile. No switching apps, no lost threads.
Grow Your Business
Trust Primzy to automate your clientele growth with powerful marketing campaigns that you can set up in minutes.
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Spotlight
Put your profile in front of clients who are actively searching in your area today. Not cold outreach — clients who are already looking, finding you first.
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Local Blast
Send a targeted campaign to beauty clients in any ZIP code you choose. New neighborhood, pop-up location, or expanding your reach. Done in minutes.
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Fan Broadcasts
When you have news or open slots, reach your most loyal clients directly in one tap. No email list. No third-party app.
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Fresh Openings Recommendations
When you have open slots, Primzy surfaces you to nearby clients who regularly book services like yours. Empty slots fill without you lifting a finger.
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Win-Back Offers
Primzy spots clients who have gone quiet and sends them an offer on your behalf. You set the timing and the incentive.
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AI Client Matching
The AI Matching engine reads your services, your style, and your existing client base, then connects you with new prospects who are the right fit.
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Loyalty Programs
Reward clients for coming back. Loyalty clients spend 20 to 25% more annually and refer twice as many new people.
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Referral Programs
Give your clients a reason to send their friends your way. Set the reward, share the link, and track exactly where every new client comes from.
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First-Time Client Deals
Offer introductory pricing to turn first-time browsers into loyal, repeat clients.
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Campaign Performance Tracking
Track ROI, redemptions, and new client acquisition for every campaign you run.
Build Your Brand
Primzy automatically gives you a free webpage to show you off. Make your brand uniquely yours.
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Beauty Journals
Write blog posts that get found by Google and attract clients organically. Every article points back to your profile for easy booking.
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Preset Themes
Pick from a range of preset themes and style your profile in seconds.
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Custom Images and Portfolio
Upload your best work and tell the visual story that defines your brand.
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Embedded Videos
Drop a YouTube or Vimeo video straight onto your profile to show off your technique and personality.
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Drag-and-Drop Layout
Arrange every section exactly how you want it, with separate layouts for desktop and mobile.
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SEO Optimization
Add meta descriptions and SEO tags to show up in Google searches. No technical knowledge needed.
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Custom Links
Connect your Instagram, TikTok, YouTube, and more to give clients every way to find you.
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Beauty Boards
Create curated boards of your best work and beauty inspiration. Attract clients who share your aesthetic and turn admirers into bookings.
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Content Performance Metrics
See which content drives bookings. Profile views, blog reads, and portfolio clicks, all in one dashboard.
Run Your Business
Running a multi-stylist salon? Enable Salon Mode to add paid team seats, assign bookings to specific staff, and prevent scheduling conflicts.
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Seat-Based Staff Access
$25/month for your core plan, then just $5/month per seat as your team grows.
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Multi-Staff Calendars
See every team member's schedule in one place. Assign bookings, manage availability, and stay in control at a glance.
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Salon Inventory
Log how much product you use after each appointment. Set the threshold where you want to be alerted. Primzy sends a low-stock notification before you run out mid-service.
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Smart Expense Reader
Photograph a receipt. Primzy reads it and logs the expense automatically. No manual entry. No shoebox of paper you never look at.
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Take-Home Simulator
Type in your expenses and income goal. Primzy shows you exactly what you keep and exactly what it takes to hit your number.
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Revenue and Client Analytics
Track earnings, client retention, lifetime value, and booking conversion rates. All calculated automatically.